Terms of Service

1. Services & Pricing Tiers

We offer three main categories of services. The specific scope of your engagement will be outlined in your final invoice or Service Agreement.

A. Tier 1 — The Monthly Content Subscription ($3,500/month)

A recurring monthly retainer focused strictly on ad creative generation.

• Deliverables per month: 3 Video Ads (UGC or SaaS motion graphics) and 30 Static Ads.
• Scope: Concepting, design, and editing based on existing Client brand assets.

B. Tier 2 — The One-Time Brand & Content Genesis ($20,000 Flat Fee)

A comprehensive, one-time project designed to build a brand's visual identity from the ground up, culminating in an initial batch of ad content.

• Deliverables: Identity Visual Systems, Brand Guides, Logo Systems, Product Visualizations, plus the initial ad content package (3 Video Ads & 30 Static Ads).

C. Tier 3 — Custom & Enterprise Projects (Custom Pricing)

À la carte services or massive-scale buildouts tailored to enterprise needs. Clients can add individual services or commission large development projects. Suggested starting prices for customised development:

• Marketing Websites: Starting at $3,500+
• High-Scale E-Commerce Builds: Starting at $7,500+
• Full-Stack Web & App Dev (Custom SaaS Platforms): Starting at $5,000+
• Mobile Utility Apps (iOS/Android): Starting at $5,000+

Custom projects are scoped individually, and a custom Statement of Work (SOW) will dictate the exact price and deliverables.

2. Payment & Billing Terms

2.1 The Monthly Content Subscription (Tier 1)

• First Month "Initiation Deposit" Protocol: To initiate work in Month 1, the Client must pay a $200 non-refundable initiation deposit. At the end of Month 1, the Client will be billed the full $3,500 subscription fee. Upon successful payment of the $3,500, the initial $200 deposit will be refunded to the Client (or applied as a credit to Month 2).
• Subsequent Months: Following Month 1, the $3,500 subscription fee is billed automatically on the first day of every month for that month's deliverables.
• Late Payments: Work will be paused if subscription payments are not received within 5 business days of the invoice date.

2.2 The One-Time Genesis Project (Tier 2)

The $20,000 fee is divided into milestone payments to ensure project momentum:

• 50% ($10,000) due upfront to commence work.
• 25% ($5,000) due upon Client approval of the Visual Identity & Brand Guide.
• 25% ($5,000) due prior to the final delivery of all product visualizations and ad creative files.

2.3 Custom Projects (Tier 3)

Custom development projects (SaaS, E-com, Apps) will be billed on a milestone basis explicitly defined in the Client's custom Statement of Work (SOW).

3. Revisions & Approvals

To ensure projects stay on timeline and maintain the highest quality, revisions are structured as follows:

• Monthly Subscription (Tier 1): Includes up to two (2) rounds of revisions per batch of monthly content. Revisions requested after final delivery or outside the current billing cycle will be billed at our standard hourly rate of $150/hr.
• One-Time Genesis (Tier 2): Includes two (2) initial logo concepts, and up to two (2) rounds of revisions on the chosen concept and brand guidelines.
• Approval Gate: For Tier 2, ad content creation will not begin until the Brand Guide is approved. Any changes to the brand identity requested after the ad content phase has begun will incur heavy revision fees.

4. UGC, Product Shipping & Assets

• UGC Videos: If a project includes User-Generated Content (UGC) or physical product shoots, the Client is responsible for shipping the products to the Agency or the designated creators at the Client's expense. Project timelines begin only after the physical products are received.
• Client Assets: The Client must provide all necessary high-resolution files, existing brand assets, and platform access required to complete the work. Delays in providing assets will result in project delays.

5. Intellectual Property & Ownership

• Pre-Payment: The Agency retains full ownership and copyright of all drafts, working files, concepts, and final deliverables until the Client's invoice for that specific project or month is paid in full.
• Post-Payment: Upon full payment, the Client receives an exclusive, royalty-free licence to use the final delivered assets (videos, static ads, logos, software code) for their commercial business.
• Working Files: Unless explicitly stated in a custom contract, open project files (e.g., Adobe Premiere project files, raw Figma design files, uncompiled source code) remain the property of the Agency and are not transferred to the Client.
• Portfolio Rights: The Agency reserves the right to display the final, public-facing deliverables in our portfolio, website, and social media for marketing purposes, unless a Non-Disclosure Agreement (NDA) is signed prior to the project starting.

6. Cancellation & Termination

• Subscription Cancellation: Tier 1 subscriptions operate on a month-to-month basis after the first month. The Client may cancel their subscription at any time by providing a 14-day written notice prior to the next billing cycle. If notice is given less than 14 days before the 1st of the month, the Client will be billed for the upcoming month, and services will be rendered for that final month.
• Project Termination: For Tier 2 and Tier 3 projects, either party may terminate the agreement if the other party breaches these terms. If the Client terminates a project early, all deposits and milestone payments made up to that point are non-refundable, and the Client will be billed for any uncompensated work completed up to the date of cancellation.

7. Limitation of Liability

The Agency creates high-quality ad creative and branding designed to perform; however, we do not guarantee specific financial results, conversion rates, or return on ad spend (ROAS). The Agency shall not be held liable for any indirect, incidental, or consequential damages, including lost profits or business interruptions, arising from the use of our deliverables, software, or services.

Our total liability in any matter shall not exceed the total amount paid by the Client to the Agency for the specific service in dispute.

8. Acceptance of Terms

By paying a deposit, paying a subscription fee, or signing an Agency Statement of Work, the Client acknowledges that they have read, understood, and agreed to be bound by these Terms of Service.